Private Brands
Private brands are an essential part of a competitive, well-balanced store—supporting everyday value, customer loyalty, and stronger margins.
When developed and managed intentionally, private brands give independent grocers a powerful way to compete while maintaining consistency and trust with shoppers.
Why Choose PWADC for Private Brands
A strong private brand program depends on disciplined sourcing, quality standards, and reliable execution. PWADC supports retailers with a structured private brand strategy designed to deliver consistent quality, competitive pricing, and dependable performance across departments.
Tiered Private Brand Strategy
Quality & Brand Stewardship
With more than 750 Piggly Wiggly–branded products across grocery, frozen, dairy, and everyday essentials, the Piggly Wiggly brand serves as the cornerstone of the warehouse’s private brand offering. These items represent some of the most consistently shipped and relied-upon products—trusted by retailers and customers alike for quality, value, and everyday dependability.
Explore Our Private Brand Offerings
Private brand offerings extend beyond the Piggly Wiggly brand to include additional store brands and regional items that expand assortment and category coverage. Together, these brands help retailers compete directly with national brands while delivering meaningful value to shoppers and improved margins for stores.
Private brands are supported through merchandising programs, promotional opportunities, and ongoing cost reviews designed to keep assortments competitive and relevant.
