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About Us

A History of Partnership and Excellence

For more than six decades, Piggly Wiggly Alabama Distributing Company has been built on one simple idea: independent grocers are stronger together.

PWADC
In 1959, 27 Piggly Wiggly owners came together to form

Piggly Wiggly Alabama Distributing Company.

What began as a cooperative effort to create mass buying power quickly became a foundation for long-term growth. By working together, these independent operators gained the scale needed to compete in a changing grocery landscape. Today, PWADC continues to build on that cooperative legacy—supporting retailers with the tools, services, and expertise needed to succeed.

company-story

Piggly Wiggly Alabama Distributing Company currently serves more than 250 stores in six states, with our member stores generating over $1.7 Billion.

Based in Bessemer, Alabama, Piggly Wiggly Alabama Distributing Company partners with independent grocers across the Southeast to deliver high-quality grocery, meat, produce, and bakery/deli products—backed by a full suite of retail, distribution, and operational services.

From advanced pricing systems and logistics to advertising support, store engineering, and three annual food shows, PWADC provides the scale, expertise, and infrastructure retailers need to compete and grow with confidence.

A Letter from Our President

“PWADC was built by independent grocers who believed great service and strong relationships could help local stores thrive. That mission hasn’t changed. Our role is to support our member stores with the products, programs, and partnership they need to win in their communities.

As President and CEO, my focus is performance-driven service—improving reliability, communication, and the tools that strengthen retail profitability—while preserving the flexibility independent operators value. We will keep investing in our people, systems, and partners to drive growth for every member store.

Thank you for the trust you place in PWADC. We’re committed to earning it every week, every load, and every store.”

Christopher Brown

Christopher Brown

President and CEO

Our Impact in Numbers

At Piggly Wiggly Alabama Distributing Company, our growth and dedication to our retail partners are reflected in these numbers. They highlight our scale, reach, and commitment to excellence.

We serve over
0

Stores served across 6 states

Our member stores generate
$0Billion

In Annual Sales

Our product categories include
0

SKUs

Our team ships
~0Million

Cases per year

Behind the Scenes 
at PWADC

From our distribution hub to store support teams, PWADC gives Southeast grocers the scale, efficiency, and partnership they need to run stronger, smarter stores. Press play to see it in action

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Executive Leadership

Our Management Team

Our leadership team provides the vision, oversight, and operational discipline that define PWADC. With extensive experience across distribution, retail operations, logistics, and merchandising, they guide every division of the company toward consistent performance and long-term growth for our retail partners.

Christopher Brown

President and CEO

Tony Chicarelli

Vice President of Sales, Business, and Store Development

Delma Craft

Vice President and Director of Procurement

Matthew Peters

Vice President and Director of Finance and Administration

Tod Seiling

Chief Merchandising Officer

Dominic Baldone

Director of Center Store (Grocery, Dairy, Frozen)

Matt Brown

Director of Information Technology

Brian Butcher

Director of Store Engineering

John Faure

Corporate Director of Human Resources

Steve Fowler

Director of Operations

Tracey Gregorksi

Information Technology Manager

Kenny Hamilton

Director of Meat, Bakery, and Deli

Scott O’Brien

Director of Grocery Systems

Jeff Vigil

Director of Produce

David Quinn

Director of Retail Operations